SEO / Search Engine Optimization Getting Started

Search Engine Optimization | 900 MB   Description:   In SEO: Search Engine Optimization Getting Started, author expl... thumbnail 1 summary

Search Engine Optimization | 900 MB 


In SEO: Search Engine Optimization Getting Started, author explains the importance of site rankings and why search engine optimization is necessary for increasing web site traffic. The course covers choosing the best keywords, performing keyword research, augmenting keywords with search-friendly site architecture, creating social media networking strategies, and measuring the success of an SEO campaign. 

Topics include: 

Search engine optimization (SEO) vs. search engine marketing (SEM) 

Getting to know your searchers 

Crawler-based search engines 

Keywording to rank high in searches 

Keyword combinations, variations, and stop words 

Setting up a site the wrong way: what to avoid 

Creating a search-friendly site 
Submitting websites for search engine indexing 

Building link relationships 

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